Design as catalyst of innovation From push to pull

Abstract

Design in Chile can aspire, as is happening in the developed world for a long time, to be more recognized and to gradually increase its sphere of influence in the innovation agenda.
Proof of this enchantment with design is the enormous and unexpected influence achieved by some professionals, as the designer Peter Schreyer in Korea, appointed CEO of KIA Motors in 2013; or Mark Parker, who started as designer for Nike Sport Shoes, becoming later its President and CEO; or the famous Jonathan Ive, Apple’s VP of Design.